THE SIGNIFICANCE OF CREATIVE TOURISM SERVICES FOR THE STATE TOURISMSECTOR
Keywords:
creative tourism, state tourism policy, cultural economyAbstract
Creative tourism has emerged as a transformative force within the global tourism
industry. Unlike conventional mass tourism, it emphasizes active participation, cultural co-creation, and
experiential engagement between tourists and host communities. This paper examines the significance
of creative tourism services for the state tourism sector across economic, cultural, and strategic
dimensions. The findings demonstrate that creative tourism generates higher per-capita tourist spending,
creates sustainable employment, preserves intangible cultural heritage, and enhances destination
competitiveness. Policy recommendations are proposed for governments seeking to integrate creative
tourism into national tourism strategies.
References
1. OECD (2014). Tourism and the Creative Economy. OECD Publishing, Paris.
2. Pine, B. J. & Gilmore, J. H. (2011). The Experience Economy. Harvard Business Review Press.
3. Richards, G. (2011). Creativity and Tourism. Annals of Tourism Research, 38(4), 1225-1253.
4. Richards, G. & Raymond, C. (2000). Creative Tourism. ATLAS News, 23, 16-20.
5. UNCTAD (2022). Creative Economy Outlook 2022. United Nations.
6. UNESCO (2003). Convention for the Safeguarding of the Intangible Cultural Heritage.
7. UNWTO (2023). Tourism and Culture Synergies. World Tourism Organization, Madrid.
